Duties

Social Media Coordinator Duties

A social media coordinator is responsible for managing an organization’s social media presence by developing and executing content strategies, engaging with the audience, and tracking performance metrics across social platforms[1].

  • Developing and implementing social media marketing strategies that align with the company’s brand and goals[3].
  • Creating, reviewing, and publishing engaging content such as text, images, videos, blogs, and infographics for consistent brand messaging[2].
  • Managing and maintaining a content calendar to schedule posts in alignment with campaigns, product launches, or key events[6].
  • Monitoring social channels for audience engagement, responding to comments and messages, and fostering online community relationships[1].
  • Tracking and analyzing key performance indicators such as audience engagement, impressions, reach, and conversions using analytics tools[8].
  • Conducting research on current trends, industry news, and competitor activities to keep content relevant and appealing[5].
  • Collaborating with marketing, sales, design teams, and sometimes influencers to ensure integrated brand messaging[7].
  • Coordinating paid social media advertising campaigns and optimizing for reach and effectiveness[3].
  • Monitoring brand reputation and responding appropriately to both positive and negative feedback[1].
  • Generating and presenting reports on campaign and platform performance to management or stakeholders[3].
  • Ensuring compliance with legal, ethical, and company standards relating to social media activities and data security[2].
  • Staying up to date with the latest developments and features on relevant social media platforms[6].

References

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