A store manager CV is judged on the numbers behind the store: sales against target, shrink, staff retention and audit scores. This page gives store manager duties for a CV with worked bullet points, so your experience reads as run-a-store capability, not a task list.
The role itself is on store manager duties, the hiring template on the store manager job description page, and the CV method in duties for a CV. The wider cluster: retail, sales and customer service duties.
Store Manager Duties for a CV: Bullet Examples
- Ran a R30m-turnover store with a team of 18, delivering 104% of budgeted sales for the year.
- Cut stock shrink from 1.8% to 1.1% through cycle counts, receiving discipline and staff controls.
- Built the roster, trained and supervised 18 staff; held annual staff turnover under 25% in a high-churn sector.
- Passed three unannounced health, safety and visual-standards audits with no critical findings.
- Managed wages, rent and utilities to budget, holding controllable costs 3% under plan.
- Handled customer escalations and CC complaints, closing 90% within 48 hours.
Core Duties Worth Listing
- Meeting store sales, margin and cost budgets.
- Recruiting, training, rostering and supervising store staff.
- Stock control: counts, shrink management, deliveries and returns.
- Store standards: merchandising, housekeeping, health and safety.
- Banking, cash-up and till variance control.
- Customer escalations, community complaints and local marketing.
Responsibilities Worth Listing
- Accountable for sales, margin and controllable costs against budget.
- Accountable for stock integrity and shrink in the store.
- Accountable for staff compliance, safety and development.
- Accountable for the customer experience standard in the branch.
Wording Tips
- Lead with store size: turnover and headcount set the scale of everything else on the CV.
- Use the retail metrics managers are measured on: sales %, shrink %, audit scores, retention.
- Show progression if you have it — assistant manager to store manager reads as capability, not time served.
- Only claim numbers you can substantiate; interviews probe them.
Frequently Asked Questions
What duties should a store manager list on a CV?
Sales and cost ownership, staff recruitment and supervision, stock and shrink control, store standards, cash management and customer escalations — with the store’s size attached.
How do I quantify store management results?
Turnover against budget, shrink percentage change, audit outcomes and staff retention. Four numbers tell the whole story of a store manager’s year.
This page is general career information and is not legal advice. See the employment duty guidance disclaimer for scope.
Last reviewed: 13 November 2026