The duties for formatting WordPress posts involve several core practices to ensure content is clear, accessible, and engaging for readers.[3]
- Use headings to structure content. Properly nested headings (
<h1>through<h4>) organize topics and subtopics, improve readability, and boost SEO.[3][5] - Write short paragraphs. Avoid long blocks of text; paragraphs should generally be under 300 words or four lines for easier scanning and reader retention.[1][5]
- Use lists. Bullet points (
<ul>) and numbered lists (<ol>) highlight key information and present it in an easily digestible format.[3][5] - Incorporate images and media. Visual elements like images, videos, and infographics break up the text and make posts more inviting and engaging.[3]
- Apply text formatting such as bold and italics for emphasis. Use bold for keywords or essential terms, and italics for subtle emphasis or foreign words.[3][7]
- Embed links. Add both internal and external links to provide context and improve navigation and SEO.[3]
- Add block quotes and code blocks where needed. Quotes can highlight important statements; code blocks are useful for technical tutorials.[3]
- Maintain consistent spacing. Match paragraph and list item line heights to keep vertical rhythm, which makes content visually consistent and professional.[2]
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